Tamara Pickett

Group Communications & External Relations Director, Virgin

Tamara is a strategic Communications Director with 20+ years’ experience leading fully integrated, multimedia teams across PR, advocacy, content, social, digital and employee communications. She's built her career across broadcast, agency and in-house roles, giving her an understanding of the media landscape from every angle and how to turn strategy into stories that land. From high-impact projects with tight budgets to large-scale, award-winning campaigns, Tamara's led work that delivers meaningful engagement and widespread coverage across both offline and online channels.