Katie Mackay

I am currently Director of Corporate Communications and Campaigns at Sainsbury’s, where I lead as a strategic advisor to the business in delivering our purpose-driven Next Level Sainsbury’s strategy and outcomes. My remit spans media relations, financial communications and the establishment of a new external campaigning team designed to secure trust, influence policy and achieve business results in a highly scrutinised and competitive sector. 

Over 20 years, I have forged a career helping consumer facing brands from McDonald’s and Primark to Prada Group protect and enhance reputation for commercial advantage. For 15 years at Teneo (formerly Blue Rubicon), as Senior Managing Director on the Strategy and Communications board and head of the London Campaigning Practice, I led a new campaigning approach to corporate reputation and trust, combining data-led strategy with high-impact integrated delivery.