Edidiong Uwemakpan

Edidiong is a 21st-century explorer with an unparalleled understanding of financially underserved communities, currently utilising these insights to develop financial services for the next billion Africans.

She has a proven record of success for global brands such as Standard Chartered, Budweiser, KFC, Moneygram, Monster Energy, Bharti Airtel and startups like Facebook, Rensource. She has always been fascinated by growth; how to induce it, how to narrate its journey and how to sustain it and she has built her career around this - to help global brands grow faster.

Although she works in marketing, she is primarily a student of human behaviour. This means that she is interested both in how consumer behaviour drives business growth and shapes campaigns as well as how human behaviour can determine public policy or be influenced by it.

Currently, her day job straddles financial technology and data, providing her with the opportunity to adjust strategies and campaigns and to creatively tell brand stories based on my day to day interactions with real people.